There have been numerous articles, lectures, and sales pitches relating to online presence for dentists. It’s complicated looking at what you need for a website, search engine optimization (SEO), and online ads (PPC). The question remains is do you need an online presence and if so what do you actually need?

The bottom line is an online presence for your dental practice can result in a lot of exposure for your business. But as a busy professional, learning the ins and outs of how websites work and online marketing can seem overwhelming. Will online dental marketing really benefit your bottom line? If so, how can you maintain an active web presence without sacrificing your main focus on delivering great dental care?

How Will a Web Presence Deliver New Patients?

There are many dental marketing tactics that don’t require a web presence at all, and they often bring in loyal and lucrative patients. So why is a web presence so important?

Because it helps you gain access to your full potential market, instead of just a small sliver of it.

Surveys show that:

85% of consumers use the internet to find new businesses
76% read online business reviews either occasionally or frequently
72% trust online reviews just as much as they trust personal recommendations
With numbers like that, there’s no denying that the internet plays a tremendous role in a consumer’s search for a new dental professional.

Make It Responsive So Mobile Users Don’t Get Frustrated.

Most searches are done on mobile devices now and dentistry is looked at like other service industries as a checklist item. When someone knows they need ot go to the dentist that “find a dentist” item glares at them on their to do list. Most likely they will begin and end that search on a mobile device. If your website isn’t responsive or adaptive most likely they will move on to the next one.

With so much information at their fingertips 24/7, it’s easier than ever for consumers to conveniently use that mobile device to find the doctor they’ll trust with their hard-earned money–especially when it relates to services and reviews.

Don’t Let Patients Write You Off Before They Even Meet You.

It’s a known fact that lots of people are afraid of dental work. Perhaps they’ve had painful or scary experiences in the past. Perhaps it’s been a long time since they’ve seen a dentist, and they want to be absolutely sure the one they choose will treat them with kindness and understanding.

Having a web presence gives you a golden opportunity to assure your potential customers right off the bat that they’ll get top-notch care in your office.

If you decide against online marketing, 85% of your potential patients will never even give you the chance to earn their trust.

Do you really want your dental marketing plan to reach only 15% of your clientele?

Online Dental Marketing for Busy Professionals.

Now you understand just how much business you’re passing up if your customers can’t find you online. But how does this knowledge help you if you don’t have the skills, the time, or the desire to create a website and make sure the right people see it?

That’s when it becomes clear that investing in high-quality online development services from dental marketing experts will return your investment many times over. Your web developer will create a technically sound website with popular appeal, allowing you to have a top-notch online home for your business while continuing to focus on what you do best.

Once your website is established, the next step is to claim your dental business listings on the various local directories. This makes it easy for your potential customers to find you, and for your existing customers to take one vital action: write reviews for the world to see.

Having a system in place like RevenueWell or Demandforce allows for reviews to populate automatically to your website. Having current reviews is extremely beneficial.

Why do these things play such an important role in your success?

Because now your essential business information and your patients’ great experiences are now permanently visible to anyone searching for your services, any time of day or night.

Having a strong web presence with positive reviews means that you can get word-of-mouth marketing to work for you 24/7. With a knowledgeable website developer and a presence on the most popular online directories, you now have two of the most important ingredients in your successful dental marketing plan.

Ben Shaver
Lead Strategist & Consultant

Ben Shaver is a dental marketing consultant for Dental Inbound. He works with practices of all sizes.

His main focus is to develop strategies that provide congruency between traditional media sources and new media platforms.

You can email him at bshaver@dentalinbound.com

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