We Have Run Thousands of Direct Mail Campaigns for Hundreds of Dentists.
WHY DIRECT MAIL?
Direct mail secures more new patients by going beyond online search. Here’s the research:
- Consumers who receive direct mail offers are able to recall the brand 75% of the time. For consumers who received digital-only versions, the brand was remembered only 44% of the time.
- Direct mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable.
- Direct mail campaigns achieve a 3.7% response rate, All digital channels only get a 0.62%.
- Pay Per Click and Social Media achieve only 0.1% each.
- Patient Acquisition Costs are 30% lower than online search.
- 70 percent of Americans say physical mail is more personal than email.
- Using people's names and having offers specific to them can increase response by 135%.
What Are The Most Popular Solutions?
Doctor And Staff
CREATIVE TO STAND OUT
Learn more about our dental advertising campaigns:
What makes direct mail unique is it’s one of only a few mediums where you can brand your practice culture and provide lead generation. This is what makes it so powerful. It can keep you top of mind and bring people to action.
If you are intersted in speaking with a brand consultant click here.
We have a decade of doing this and we have tried just about everything. Postcards receive almost double the conversions of the next closest mail source.
We have tested all size cards and the general rule of thumb I found was that a bigger card means more places to put messaging. This dilutes the one person, one message model we support.
Our direct mail is simple and easy for people to get the message we are communicating.
We have standard cards and oversized cards avaiable but we have yet to see a big enough difference between the standard and oversized card to justify the increase in cost.
Absolutely. We have call tracking, scoring, and ROI indicators avaiable for all our campigns but if you have your own system in place we can work with that. We just ask to be added to both the call service reports and the website analytics.
Of course! We make it to where different patient personas can recieve different messaging. We will work with you to find the best services to market in your area.
We provide reporting and statistics just like any other direct mail company. We prefer tie these sources into your current tracking and Google analytics systems so you know you have a neutral source reporting REAL data.