Need a Marketing Guide?
Don’t Buy Marketing. Hire Marketing.
Why Hire A Dental Marketing Consultant?
Most groups work with our dental marketing consultants because they want their practices to be high on referrals and low on marketing costs. Dental Inbound understands that each of your practices have different marketing needs. We’re not like the other marketing companies with three packages to choose from.
We have a specific process that outlines 90-day plans for each practice so we can maximize the results from performing practices and get the underperforming practices back on track.
We take a new patient from not being aware of your brand to being a patient advocate. This is someone who accepts treatment, writes great reviews, and refers you. If you want your practices being talked about in Facebook groups and neighborhood apps then we are the company to get you there.
1.) Dental Branding
This is the top of the hourglass. This is about you and the image you want to portray to future patients. Thought leadership is key here so trust yourself to deliver great information.
What you need:
- Native Advertising
2.) Multi-Channel Advertising
This is the part where you can begin to influence the new patient journey. Being successful here is what will make your marketing profitable. This is all about the consumer and giving them what they want.
What you need:
- Patient Profiles
- Social Media Ads
- Messenger Ads
- Click To Call
- Direct Mail
- Media Buying
When done consistently this has been known to bring in over 30 new patients a month.
5.) Referral Dental Marketing
Another area that doesn’t get enough attention. If we want to grow your practice we need to make sure that you are getting as many referrals each month as the amount of attrition. If you know year to year you lose 20 patients a month then you need 20 referrals a month just to stay even.
If you’re successful in this area then advertising isn’t used to replace lost patients. It will function to grow the practice. See how this all works together?
What you need:
- Programs to encourage engagement between existing patients and new patients.
- Identifying the right local sponsorship opportunities.
- Building out a promotional strategy that encourages new patients to refer.
- Use Net Provider Score as a tool to encourage more referrals.
- Train Staff on how to ask for referrals and how to use existing software to engage their current patient base.
Success in each of these areas is what builds out a great dental practice. Our consultants have a diverse knowledge of each of these areas and can apply the above techniques to get the most attention to your dental practices.
We also work with a network of dental professionals:
- Practice Consultants
- Practice Managers
- Practice Appraisers
- Staffing Experts
- Accounting Experts
- Financial Advisors
- Real Estate Professionals
Talk about online leads! Dental Inbound has helped us dramatically increase our online presence and consistently deliver new patients each month!
As a start-up they worked with my budget and helped me get my practice up and running. The Consultants did a great job understanding what my practice needed.
We are very aggressive with our marketing and use a lot of print and radio advertising. Dental Inbound gets the best rates and has helped us in getting over 200 new patients a month in our practices!
Dental Inbound did a great job putting our website together and building our online presence. Our new patients tripled in three months!