Marketing Articles2019-06-18T11:55:15+00:00

Marketing Articles

Get Your New Practice Off The Ground

Ben Shaver
Dental Marketing Strategist

Dental Marketing for Start-Ups and Purchases.

Ben Shaver is a marketing advisor, strategist and dental business coach.

For the past 15 years, he has specialized in developing marketing infrastructure for start-ups, purchases, and new locations for DSOs.

His goal for each client is to turn them into referral practices that don’t depend on traditional advertising and digital marketing to bring in new patients.


How To Market Your Practice Without Advertising

By |October 5th, 2017|

The art of NOT advertising: Some dentists send out direct mailers, do pay-per-click ads, run Facebook ads and have a great call to action strategy. That works for them and what they are trying to accomplish in their practice. This [...]

Be Educational With Your Dental Marketing and Save Money

By |September 10th, 2017|

Did you realize there’s a type of marketing that you could be missing out on? It’s called educational marketing. This approach bridges the gap left behind by the American Dental Association. The ADA doesn’t focus on creating and optimizing educational content [...]

Dental Marketing Strategy- You Need to Be Comprehensive

By |July 6th, 2017|

Marketing for the 21st Century Practice Ever heard the old saying “Plan your work and work your plan!” Seems easy enough; however, most dental practices don’t follow this crucial piece of advice. Most practices we work with either change their strategy monthly [...]