For the past several months we have been “in the lab” trying out the numerous platforms and systems that deliver local mobile ads. Here’s what you need to know about mobile advertising and your dental practice.
There are currently two types of mobile ads you need to worry about. The first is mobile search for the people on their smartphones who are looking for a dentist. The second is mobile apps. In my opinion their currently isn’t any advertising that stands out more to the 50% of people not going to the dentist for the money than mobile app advertising. Don’t get caught up on video pre-roll just yet.
Mobile Search- With 63% of adults doing searches on their cell phones you have to make sure your presence on mobile search is significant. The other issue is that search engines know where you’re doing this search so it’s even more relative. You can choose a ten-mile radius around your office and be very effective for a small price.
Mobile Apps- If you use smartphone apps you may have already seen the ads at the bottom for your local Insurance Agent. That could be you! Why this is so important is because going to the dentist is generally a check-list item. For the people that haven’t been to the dentist in a while you’re right there on the device they can call from.
They can read reviews in their spare time. For the busy individual a lot of research is done from a smartphone. When people are waiting on a bus, oil change, or anything else that two minutes of reading reviews about your practice might be enough to make them choose your practice.
Before you launch a campaign make sure you have your website optimized for mobile or have a mobile website built. If people can’t get the information they want quickly from your site they will move on to someone else.