Part One:Dental Call Tracker
The first question I’m going to ask the dentists reading this article is if any of these statements have ever come out of your mouth: “The girls up front do a pretty good job asking people where they heard about us.” “Well, I’ll ask them when I get in there to talk to them where they heard about us. I really like to hear it myself and I feel it’s pretty accurate.” “We ask our hygienist to find out where they heard about us.” If you have made one of these statements or really don’t have a clue how new patients are coming into your practice please read on.
When you make the commitment to spend money on marketing it’s crucial you have designated tracking lines that can monitor, analyze, track, and give staff insights into the where, when, and how calls are coming into your practice. It’s also crucial to check the website statistics each month to know what referring sources are bringing leads to the website.
So how does this drastically increase revenue? This isn’t as complicated as you think. When you decide to launch a dental marketing or dental advertising campaign it’s the equivalent of walking into your financial advisors office with money to invest. You know it’s a risk and you know that parts of your portfolio are going to bring positive results and some aren’t. Good Financial advisors, like good dental marketing consultants, pay attention to the market and what’s going to yield the best return on those investments.
To make sure you protect your marketing investment your need to track what mediums are delivering the best results and start to concentrate there. Unlike the stock market, other dentists are slow to find the newest and most successful ad mediums.
When you know which mediums perform the best you will get higher conversion rates, more new patients, and a drastic increase in revenue.
How does the marketing tracker work? Dental Inbound has a system that provides unlimited call tracking lines, minutes, and listens to the calls. Listening to the calls is crucial for staff efficiency (Read our follow-up blog onCall Tracking and Staff Efficiency) We circulate the tracking number out to the different mediums you are advertising on and can get up to date reporting on call traffic to your practice. For a look at the call tracking reports click here.
For more information on call tracking and staff efficiency click here and get started immediately.