How do you go from 5 new patients a month to over 50? The following are some insights into what some of our top clients are doing.

Internal Marketing:

Get a system like Demandforce, Smile Reminders, or Lighthouse 360 to help with appointment settings and reminders but utilize these systems for their marketing features too. I prefer Demandforce but each of these have the capability of delivering campaigns to your current client base.

Utilize these systems monthly with a message, promotion, or case study to your current patients. Be sure your message talks about your services. You may think your patients know you do implants but be sure to remind them.

Online:

The best dentists are the ones who understand an investment in online marketing is paramount to bringing in new patients. Be sure you have someone who is putting together a solid SEO strategy using content and Google Authorship. I would strongly suggest Pay Per Click Advertising and social ads such as Facebook. You can do ads yourself but make sure you actually go through the training for Adwords and Facebook before you “try” to do a campaign yourself. If you don’t feel comfortable get a professional to do it.

You don’t have to use the same companies for SEO and online advertising. It may be best to find people who specialize in just dental. That’s how Dental Inbound does it. We find resources for each and match them up with a dentist. Be cautious with the national dental marketing companies that use the same formula for each dentist. Your area and practice are different and should be treated as such.

Market in the year they live in:

Guess what’s actually working for dentists in 2014? Mobile ads. We see over 400 click throughs a month with mobile search and mobile app ads VS 150 with online PPC. These ads actually convert new patients as well because of the click to call feature. They are inexpensive for what you get and can be targeted to people that are looking for a dentist and those that aren’t.

Traditional Marketing:

This is where you actually become one of the best. After you have established yourself online, you need to look at traditional sources such as Radio, TV, Outdoor, Print or Direct Mail to deliver your message.

Using traditional media has two big advantages: It reaches the masses and reaches the people who aren’t necessarily looking for a dentist at the time. You can also use great creative to build your practice brand and make people feel comfortable about choosing your practice over another.

Track their media spend and monitor staff calls:

The best dentists also look at how their campaigns are performing. Using a call tracking system that includes a staff efficiency element is key. You need to know where you’re wasting your money and where improvements can be made.

Dental marketing can be a challenge but if you commit yourself to it you will see great results.

Ben Shaver
Lead Strategist & Consultant

Ben Shaver is a dental marketing consultant for Dental Inbound. He works with practices of all sizes.

His main focus is to develop strategies that provide congruency between traditional media sources and new media platforms.

You can email him at bshaver@dentalinbound.com

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