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Why Hire A Dental Marketing Consultant?

Dental Marketing Consultant
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Dental Inbound understands the need for an overall marketing strategy. That is why we have partnered with the industry’s top marketing strategists. If you need to develop a strong marketing plan, start here!

Our network of consultants will help you build your patient pathway. We develop a strategy that takes a person from not being aware of your brand to being a patient advocate. This is someone who accepts treatment, writes great reviews, and refers you.

To be successful you have to know the five pillars of dental marketing: Branding, Advertising, Patient Experience, Social Proof, and Referrals.

1.) Branding

This is the top of the hourglass. This is about you and the image you want to portray to future patients. Thought leadership is key here so trust yourself to deliver great information.

What you need:

  • Research
  • Websites
  • SEO
  • Social Media 

  • Videos

  • Promotions

  • Native Advertising
  • Content Management

  • Events

2.) Multi-Channel Advertising

This is the part where you can begin to influence the new patient journey. Being successful here is what will make your marketing profitable. This is all about the consumer and giving them what they want.

What you need:

  • Research
  • Patient Profiles
  • PPC
  • Display Ads

  • Social Media Ads
  • Messenger Ads
  • Click To Call
  • Geo-Fencing
  • Retargeting

  • Programmatic
  • Direct Mail
  • Media Buying

When done consistently this has been known to bring in over 30 new patients a month.

3.) Patient Experience Marketing

If you haven’t started to focus on this you need to start. Most of the time this is done by great practice consultants.

It is paramount that your staff is well trained in communication strategies. People come to you based on the experience they expect to have. You need a staff that works well together and understands the importance of customer service.

What you need:

  • Building out community opportunity profiles.
  • Building out staff behavioral profiles based on the DISC Assessment and Values index.
  • Training on how to deal with each type of patient personality.
  • Techniques to get more reviews.
  • In office techniques to WOW new patients!
  • Create videos specific to the practice that help with treatment planning, post-op experience, and promotion of the staff and services.

4.) Social Proof

This is an area that believe it or not is undergoing a significant change and every practice needs to be ready for it.

Currently the big push in social proof is getting more reviews. This is still important but things are changing. People may look at your overall rating and look at some negative reviews to see if there is a pattern but that’s about it.

People are going tribal and word of mouth has taken on a whole new meeting. You need to position yourself online in Facebook groups, meet-ups, Linkedin groups, blog comments, etc.

This is where social proof is happening today and you need to make sure you’re part of it.

What you need:

  • Building out community opportunity profiles.
  • Building out staff behavioral profiles based on the DISC Assessment and Values index.
  • Training on how to deal with each type of patient personality.
  • Techniques to get more reviews.
  • In office techniques to WOW new patients!
  • Create videos specific to the practice that help with treatment planning, post-op experience, and promotion of the staff and services.

5.) Referral Marketing

Another area that doesn’t get enough attention. If we want to grow your practice we need to make sure that you are getting as many referrals each month as the amount of attrition. If you know year to year you lose 20 patients a month then you need 20 referrals a month just to stay even.

If you’re successful in this area then advertising isn’t used to replace lost patients. It will function to grow the practice. See how this all works together?

What you need:

  • Programs to encourage engagement between existing patients and new patients.
  • Identifying the right local sponsorship opportunities.
  • Building out a promotional strategy that encourages new patients to refer.
  • Use Net Provider Score as a tool to encourage more referrals.
  • Train Staff on how to ask for referrals and how to use existing software to engage their current patient base.

Success in each of these areas is what builds out a great dental practice. Our consultants have a diverse knowledge of each of these areas and can apply the above techniques to get the most attention to your dental practice.

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We also work with a network of dental professionals:

  • Practice Consultants
  • Practice Managers
  • Practice Appraisers
  • Staffing Experts
  • Accounting Experts
  • Financial Advisors
  • Real Estate Professionals

Contact a consultant today to learn more about setting your practice up for marketing success!

Talk about online leads! Dental Inbound has helped us dramatically increase our online presence and consistently deliver new patients each month!

Advanced Dentistry, Online Patient Leads

As a start-up they worked with my budget and helped me get my practice up and running. The Consultants did a great job understanding what my practice needed.

New Town Dentistry, Building Start-Up Practice

We are very aggressive with our marketing and use a lot of print and radio advertising. Dental Inbound gets the best rates and has helped us in getting over 200 new patients a month in our practices!

Carolina's Dental Center, Print & Radio Advertising
Dental Inbound did a great job putting our website together and building our online presence. Our new patients tripled in three months!
Dr. Fryar, New Website