If you have recently hired an associate dentist you have committed to getting them new patients. So what are some of the best dental marketing tips for getting an associate dentist more patients?
Accepting New Patients
Generally I’m against a big sign out front saying you’re taking new patients. This can put questions in your current patients’ mind that you may be losing your patient base indicating something is wrong inside the practice. When you hire a new associate it gives you an opportunity to promote “accepting new patients,” because you have a reason. Spin this as a positive to your current patients by sending out an email or communication through your practice management software. Explain that you’re growing and have added a new doctor. Give a very brief background and ask for referrals.
Promote them with a specific service
What does your associate like to do or is there something specific they are good at? Find out what that is and promote that service. For example, if you have hired an associate that specializes in Invisalign, promote them as an “Invisalign Specialist.” Run a special on Invisalign knowing new patients will need an exam before finding out if they are a candidate. You could do this for any other service that is marketable.
Get them involved in the community
A strong grassroots campaign will help you regardless if you have hired an associate or not. Sponsor local community events and have the associate doctor show up as your representative. Try to find events that provide speaking opportunities or at least good exposure. You want your associate to meet as many people as possible.
Have an open house
You should be doing this anyway. Having an open house with kids activities and some significant prizes may sound cheesy but it helps build community amongst your patients and gives you a unique opportunity to get even more information from them. Ask your patients to invite friends and make an announcement introducing your new associate. Take the time to get everyone’s information and have a follow-up email sent to them from the associate’s email address.
Find your local magazines and community newspapers and run at least a half page ad introducing the expansion of your practice and the new associate you have hired. These traditional print mediums still generate a great deal of exposure and the more local they are the more cost effective they will be. Direct mail can also be effective if you run a special with it.
When you are looking at an associate dentist be sure to look at their presence online. Even if they are right out of dental school look to see if they have made an effort to connect with a lot of people. Look at their Facebook, Twitter, Instagram, and LinkedIn. See how they have positioned themselves. LinkedIn can be an extremely effective way to be found online and other dentists are not taking advantage of it. Running Facebook ads can be effective since you can target specific areas and even some individual businesses if they’re big enough.
Have them work earlier or later hours
People these days either are or think they are too busy to go to the dentist. For that reason when they’re ready to choose a dentist they have to be able to find your practice. When they do, you have a great opportunity to get their business by offering early, late, or weekend hours to match their busy schedules. That way you don’t have to be there at 7am but having an associate there will make a big difference. Just advertising alternate hours will get the phone ringing.
If you are looking for some help with advertising your associate dentists you can contact me at bshaver@dentalinbound for a consult.