Call to Actions

If you have built a great dental website or plan to it’s important to keep in mind that engaging new patients is top priority. So what’s one of the best ways to do that? Have numerous calls to action. The good news is that you don’t have to be a master of dental marketing to make it work. You simply have to use it to your advantage while learning how to convert more leads from your efforts. Call to action buttons are important!

First let’s define what a call to action button is and then we’ll discuss how you may already have the ability to put an effective one in place. A call-to-action button is a button that leads potential new patients to take a certain act. Most dentists feel like they already have this with a “Contact Us” page. This is great for when people are ready to actually contact you but a “call to action” button is much more. Ultimately you want to convert web visitors to new patients and you can use your call-to-action in numerous ways to do this:

Redirect patients to relevant parts of your website:

Read our Reviews!
Click here for new patient information!
Don’t have Dental Insurance?
Redirect to your blog and social content:

See our photos on Facebook!
Are implants right for you?
How long does teeth whitening last?
Promotions:

Get free teeth whitening!
This month $1,000 off Invisalign!
The best way to use call to actions is exactly that:

Schedule your appointment now!
If you really want to get the most out of call to actions consider an inbound marketing strategy using landing pages and lead generation so you can capture the information of your web visitors.

So how do you get a call to action on your website?

The best way would be to contact your web designer and explain what it is your looking to do. You will need to make sure the landing pages you direct to are relevant. If you have $1,000 off Invisalign it would be best to have a landing page explaining the promotion.

Another way is to look at the current software you have and if they can help you. Most of our client’s have practice management software like Demandforce. They have call to action buttons that can be placed right on your website for current promotions or appointment scheduling. They can sometimes do this for you.

As far as design it’s important to use language, color, and scale effectively. Your language must be enticing, not forced. Direct wording works best so that the language speaks for itself. Simply choosing a bold button and making it bigger than all the other content on your page could be distracting. Instead, use good content and button size to relay your dental marketing message. In all instances, you want your buttons to be well thought out and strategically placed.

In conclusion, using an effective call-to-action button as part of your dental marketing strategy is one of the best ways to convert those web visitors into new patients.

Ben Shaver
Lead Strategist & Consultant

Ben Shaver is a dental marketing consultant for Dental Inbound. He works with practices of all sizes.

His main focus is to develop strategies that provide congruency between traditional media sources and new media platforms.

You can email him at bshaver@dentalinbound.com

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