Worried about your Online Reputation?

One issue that may impact your online dental marketing campaign might be the presence of the occasional negative review. With numerous review sites like Yelp, Angie’s List, and most importantly Google Reviews, it’s important to keep an eye on what people are saying about you online. Why is it important?

  • 72% of consumers trust online reviews as much as personal recommendations.
  • 58% of consumers trust a business with positive online reviews.
  • 52% are more likely to choose your business based on positive reviews.

Check out this great study from SearchEngineLand

It’s important to remember that visiting the dentist is not one of most people’s favorite activities anyway. No matter how hard you concentrate on patient care and comfort, you might be more vulnerable to negative reviews than other professionals. Still, one negative review is not going to sink your online presence if you handle it right.

Encourage More Positive Reviews to Counter Negative Dental Reviews

First, reviews are only one part of your overall online dental marketing strategy. Hopefully the rest of your campaign draws attention to your concern over eliminating pain, anxiety, and discomfort. Secondly, happy patients rarely review as often as unhappy patients. Your overall strategy should include ways to encourage your pleased patients to leave positive opinions and ratings. Most sensible people will disregard one negative review in a sea of good ones.

In my opinion the easiest way I have seen to get numerous positive reviews is to incorporate a practice management system like Demandforce or Lighthouse 360 that automatically populates patient’s reviews to your website once they submit them. I’ve seen numerous practices using Demandforce populate over several hundred positive reviews in just a few months. Make a page on your website called testimonials and then have your webmaster add in the code. Email me for examples.

In our next post we discuss “How dentists should respond to negative reviews” It’s important to make sure you know how to respond as much as why you should respond.

Ben Shaver
Lead Strategist & Consultant

Ben Shaver is a dental marketing consultant for Dental Inbound. He works with practices of all sizes.

His main focus is to develop strategies that provide congruency between traditional media sources and new media platforms.

You can email him at bshaver@dentalinbound.com

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