Secure (HTTPS) websites will be favored over Non-Secure (HTTP) websites.
As of January 1, 2017 Google set a deadline for all Chrome users to move towards a more secure web. Please see these two articles released by Google.
Having SSL also has many other benefits, like improving your search engine rankings.
Checkout the two articles below:
How does this apply to your dental practice website?
- The Google Chrome browser is becoming the preferred browser of today (over IE, Safari and Firefox)
- The average business website has about 50% of their clientele viewing through Google Chrome
- Your potential users will see a message like the below IF you are not SSL Certified
- This will more than likely deter potential dental patients from perusing your website or submitting personal information via a contact form or appointment sign-up