In the past dental marketing wasn’t that complicated. You ran an ad in the local yellow pages, got referrals from current patients, and put a sign out front. Today that’s just not the case with all the technology and the thousands of different ways to consume media it’s a struggle getting your practice noticed.
The issue I usually find with any practice (Start-up or Established) is budget. In most cases dentists have the money to spend but want to keep overhead expenses low. So for the start-ups with limited funds and those that need to watch expenses here are five great tips that are affordable and can bring in numerous new patients.
1. Grassroots Marketing:
This can encompass a wide variety of options but the main areas of focus is to expose yourself to as many potential new patients in your direct area as you can. My suggestion would be to look at local communities in your area that have residents you would like to have as patients. Some of these communities have events or will allow you to schedule a dental health event. Provide food for these events and show them how important great oral health is.
You also need to have someone in your office in charge of keeping up with upcoming events in your area such as local festivals, farmers markets, sports competitions, etc. Sponsor these events and make sure you have a presence there.
2. Local Business Partnerships:
Look at the large corporations or business in your area. Start networking with these corporations and find out how their employees find their dentist. Provide a discount for their employees and promotions to get them in. When people take a new job in a new area they are going to ask HR, management, and other employees for a recommendation. Be at the top of mind for those people.
3. Internal Marketing Strategies:
It may be hard for some dentists to think about giveaways but if your current patients know you are looking out for them they are more likely to refer you. When patients come in have them sign up to win. Do a drawing each month for a smaller item and one each quarter for a big item like a trip. Make sure you use your social media platforms to promote the contests.
4. Create Videos for You Tube:
Everyone has a camera these days. Do some instructional videos on procedures you perform and put them on YouTube. Don’t make them boring and all educational put some fun items in as well. Be sure to include your staff, office, and patient testimonials when you can.
5. Write for Local Health and Wellness blogs:
Local journalists are always looking for great content. Seek out the most read blogs, news articles, or content kings in your industry in your market. Ask if you can submit some articles for their blog or page. People like having outside content to keep things interesting and being the expert to their audience is a great endorsement for you.