Marketing Articles2020-03-30T19:09:24+00:00

Marketing Articles

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Dental Marketing

Dental Marketing Articles

We are a group of advisors first and direct mail specialists second.


Be Educational With Your Dental Marketing and Save Money

By |September 10th, 2017|

Did you realize there’s a type of marketing that you could be missing out on? It’s called educational marketing. This approach bridges the gap left behind by the American Dental Association. The ADA doesn’t focus on creating and optimizing educational content [...]

Dental Marketing Strategy- You Need to Be Comprehensive

By |July 6th, 2017|

Marketing for the 21st Century Practice Ever heard the old saying “Plan your work and work your plan!” Seems easy enough; however, most dental practices don’t follow this crucial piece of advice. Most practices we work with either change their strategy monthly [...]

Dental Marketing for Cosmetic Dentists

By |March 11th, 2017|

Cosmetic Dental Marketing requires considerable marketing expertise, partly because of the increased competition from the many cosmetic dentists and partly because you’ll need to convince potential patients who are on the fence about cosmetic procedures. How do you convince potential [...]

Google Chrome to Require SSL Certificates in 2017

By |January 3rd, 2017|

Secure (HTTPS) websites will be favored over Non-Secure (HTTP) websites. As of January 1, 2017 Google set a deadline for all Chrome users to move towards a more secure web. Please see these two articles released by Google. [...]

Determining How To Market Your Dental Practice

By |November 23rd, 2016|

One of the biggest pushbacks I get when I consult dental practices about their marketing is HOW they want to market their practice to bring in new patients. Getting a patient’s attention is hard. Getting them to act when you [...]

Does A Dentist Even Need Online Marketing?

By |July 11th, 2016|

There have been numerous articles, lectures, and sales pitches relating to online presence for dentists. It’s complicated looking at what you need for a website, search engine optimization (SEO), and online ads (PPC). The question remains is do you need [...]