Case Studies

Start-Ups, Acquisitions, Solo Practice, Multi-Practice & Specialists

Start-Ups

Dental Marketing Case Study: General Practice Start-up

New Town Dentistry

Campaign: Hygiene

As a start-up practice, they were limited with marketing dollars and needed to start developing new patients immediately. We designed a user-friendly website and an online branding campaign utilizing SEO and content to display the doctor as a thought leader in his area for general dental patients.

We then identified grassroots opportunities they could execute themselves. From that point, we looked at affordable local advertising that kept them within their budget but would be the most effective at providing new patients.

We ran emergency ads and new patient special ads through PPC and social.  They saw double-digit growth each month in the first six months. The steady growth helped lead to quality patients and helped them grow their referral base quickly.

What was the cost?

Website + Branding: $3,500
Hygiene Campaign: $1,500/month (SEO + PPC)
Direct Mail: 10,000 mailers dropped 3 times at a cost of $2700/each

Dental Marketing Case Study: Bi-Lingual Start-up

Mundo Dentistry

Campaign: Branding, New Patient, Cosmetic

When the partners of Mundo were looking to open a practice they wanted to create one that served both English speaking and Spanish speaking patients.

Initially, we launched a branding campaign with their logo, website, online presence, and SEO. During that time we also helped them identify local sponsorships, promotions, and events so they could launch their brand.

Once the practice opened we did aggressive radio and print campaigns focusing on the underserved Spanish speaking community. We advertised a $69 new patient special to help alleviate any issue of costs for those without insurance. We also launched online PPC and Facebook campaigns focusing on emergency and cosmetics. This was promoted to the entire market.

The owners were great to work with and focused a lot of efforts on marketing. As a result, they were seeing over 90 new patients a month after only 3 months.

What was the cost?

Website + Branding: $4,500
Radio and Print Campaigns: $5,000/month
Hygiene/Emergency/Cosmetic Online Campaigns: $2,500/month (SEO + PPC)
Direct Mail: 10,000 mailers dropped 3 times at a cost of $2700/each

Dental Marketing for Start-ups

Dental Marketing Case Study: Legacy Start-Up

Dr. Fryar

After selling his 12 operatory practice, Dr. Fryar wanted to continue practicing for a few more years in a much smaller location.

He wanted to grow a new practice and needed all new promotional materials. We put together a custom website and utilized video testimonials to promote the practice. These videos are still viewed more than the home page.

He focused on hygiene specials and his connection with the community. We pushed his messaging through- SEO, Content, PPC, Social Media Ads, local magazine and direct mail.

We ran new patient specials, dental savings plan and free whitening ads.  The results over-delivered expectations. In less than six months he was seeing over 50 new patients a month.  By the end of year one, he was seeing over 80 new patients a month from advertising and referrals.

What was the cost?

Website + Branding: $4,000
Online Campaigns: $2,500/month (SEO, PPC, Social Media Ads, YouTube)
Traditional Media: Local Print Magazines and Direct Mail. ($3,000/month)

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Acquisitions

Dental Marketing Case Study: General Practice Acquisition

Dr. Roy Jennings

Dr. Jennings purchased a practice from a retiring dentist. He didn’t want to change the culture of the practice too much and alienate the current patient base. His main objective was steady growth that would bring in 15-20 new patients a month.

He wanted to target families in his local area to help bring down the average age of his patient base. Looking at the demographics of his area this was a group we knew we could be successful reaching.

We put together a new website that would communicate the culture of the practice and help guide potential patients to the services they sought out.

After the initial build-out, we launched branding campaigns utilizing content and SEO. We supplemented the branding with hygiene and cosmetic ads utilizing PPC, online display ads, and social media advertising. Our target was 25-44-year-old mothers.

In month three we were delivering over 20 new patients a month that was coming exclusively from the branding and advertising efforts.

Update: Entering his fourth year with Dental Inbound, Dr. Jennings is consistently receiving over 50 quality new patients each month and has brought down the average patient age of the practice by 15 years! He is also spending under $1,000 a month and still growing new patients.

What was the cost?

Website + Branding: $4500
Online Branding and Advertising: $2,500/month (PPC, SEO, Social Media Ads)

Update: Ongoing Spend: $1,000 on a content branding campaign focusing on hygiene and cosmetics.

Dental Marketing Case Study: Family Practice Acquisition

Total Dental LKN

Their objective was to create a new brand for the practice and increase new patients by 25%.

We developed a modern, user-friendly website that provides an interactive experience for people searching for dental services.

We re-branded the practice with a name that worked great for their location. We launched a branding campaign with a new logo, website, and SEO.

After the re-brand, we began multi-channel advertising campaigns that included PPC, Social Media Ads, Display Advertising and traditional mediums like direct mail and local magazines.

They were currently getting 15-20 new patients a month. In less than four months they were seeing more than 50 new patients.

What was the cost?

Re-Brand & Website: $4500
Online Advertising: $2,500/month
Print and Direct Mail: $3,000/month

Dental Advertising
Marketing a Dental Savings Plan

Dental Marketing Case Study: Associate Buy-in

Park Cedar Dentistry

Like most practices at some point, one doctor began to cut back hours and sell out to the associate. In transition, the doctor taking on a bigger role wanted to bring in more new patients as they had just hired an associate.

We helped the purchasing doctor create new opportunities for the practice while not sacrificing the brand that was already established.

We researched their market and saw a significant opportunity for them to turn their aging patient base into more families and professionals.

We started with a branding campaign that included a new website and collateral. In addition, we helped them set up an in-office dental savings plan and promoted it through an aggressive online campaign including SEO, PPC, and Social Media.

In the first month, they saw a significant influx of new patients, tripled their web conversions and their existing patient recall was at its highest in five years. They continue seeing over 3o new patients they want each month.

What was the cost?

Website: $3,500
Online Advertising: $2,000/month

Dental Marketing Case Study: Re-Brand as Cosmetics and Sedation

Advanced Dentistry of Blakeney

When they decided to buy out their partners from the practice their objective was to brand themselves as high-end cosmetic dentists.We created internal and external campaigns to help with referrals, new patients, and patient recall.

We executed a branding campaign that included education online through relevant articles. We were aggressive with SEO and wanted to make sure their brand stayed high-end.

We also executed an external marketing strategy with direct mail, local magazine, and print. We helped them create referrals from current patients by working with top consultants on patient experience and referrals.

These efforts helped them grow their fee for service business and bring in the patient they wanted.

What was the cost?

Website: $4,000
Branding: $1500/month (SEO & Content)

Multichannel Advertising: $3,500/month (PPC, Social, Direct Mail, Magazine)

Ongoing: After the initial six months they now only focus online and get over 25 new, high-end cosmetic patients a month.

Cosmetic Advertising for dentists
Dental Billboard Advertising

Dental Marketing Case Study: Family Practice

Monroe Family Dentistry

When the doctor purchased this practice he brought a young energy that drove him to want to fill the chairs. The previous owners marketing strategies didn’t produce the results he wanted so we began by researching the potential opportunities in their area.

Through our research, we found that his area didn’t necessarily have high-income homes which created a challenge in getting the right patients in. We pulled patient profiles and created a responsive website geared towards families.

We began a multi-channel advertising campaign that included PPC, Social Media Ads, Billboard and Direct mail. In addition, he began internal campaigns and got his staff involved with social media.

After four months his revenue increased over 30% and he has significantly increased his patient base to the patients he wants.

What was the cost?

Website: $3,500
Multichannel Pack: $5,000/month (SEO, PPC, Social Ads, Direct Mail)
Billboard: $1,000/month

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Groups and DSOs

Dr. Christopher Phelps Marketing

Dental Marketing Case Study: Multiple Practice Growth

Carolina’s Dental Center

Carolinas Dental Center brought us in to help manage advertising campaigns for their four practices. Their owner was already heavily skilled in marketing and was looking for an agency that could deliver on his strategies.

His objective was to increase market share by adding new practices and focusing on comprehensive dentistry. This included focusing on the uninsured through his dental savings plan and strong referral marketing. We developed a clear multi-channel advertising strategy towards new patient specials, dental savings plan, cosmetics, sedation and more.

We began working on their online presence utilizing SEO, PPC, and Social Media Ads. We then launched print campaigns in high-end magazines and hyper-local newspaper. We launched radio campaigns utilizing the doctor as the talent.

The results have been over the top. In one year they doubled revenue and have seen as many as 300+ new patients in a month.

What was the cost?

Radio: $6,000/month
Community Marketing: $2,000/month
Online Advertising: $5000/month
Traditional Advertising: $2500/month (Magazine/Print)

Dental Marketing Case Study: Group Practices

Dest Dental

When we were brought in to serve Dr. Dest’s six practices, they wanted to dominate online search in the areas their practice was in.

We did extensive research for each area to find out what the most popular keywords and phrases were to ensure their search spend would not be wasted.

In the beginning, we re-worked their website to organize their content in a relevant way. We wrote and sponsored educational articles so they could be found easier through SEO.

We then launched Google PPC campaigns focusing on their high amount of five start reviews. Then we backed that up with retargeting ads for people that visited the website but didn’t schedule an appointment.

What was the cost?

Website: $4000
Branding: $2500/month
Online Advertising Campaign: $7,000/month

Dental AdvertisingDental Search Ads
DSO marketing

Dental Marketing Case Study: DSO (15+Practices)

Reimels Dentistry

When we first began working with Reimels Dentistry they only had six practices. They were looking to grow aggressively and needed an advertising agency to work with their marketing director.

Their primary challenge was that not all of their practices were under the same name. This meant we had to help the marketing director research the demographics of each area and provide a different strategy for each.

We began by building out their scalable infrastructure. This meant having a process for how we would create new logos, build websites, and what creative we would use for the services that each practice provided.

Through our five years working with the practices, we have seen them triple their growth and have seen each practice have over 20% revenue growth. Some practices grew from $750,000/year to over $3 million.

What were the scalable costs?

Websites & Logos: $3,000 
Online Advertising Campaign: Averaged between $1,500 and $5,000/month per practice
Direct Mail: Averaged between $2500 and $3500/month
Print Magazines: $400-$1500/month

Dental Marketing Case Study: DSO (15+Practices)

NC Pediatric Dentistry

When we first began working with NC Pediatric they had five practices. They were looking to grow aggressively and needed an advertising agency to help coordinate their branding and advertising efforts.

The challenge for them was making sure they had a cohesive brand but also make sure each practice kept a local presence. We re-branded with a new logo and then carried the same branding to each practice but used a local name.

In developing their advertising strategy they wanted to focus primarily on how to brand the practices through education and help people understand the options about insurance.

We began with writing blogs and educational information to promote wellness for children in their community. We did interviews with the doctors and used video to help them be found online.

After four years with them, we have drastically increased the awareness of their practices through online education advertising and promotion. Each practice sees steady growth each year and they are considered the pediatric dentist of choice in the areas they serve.

What were the costs?

Websites & Logos: $9,500
Online SEO + PPC Campaigns: Averaged between $750 and $2,000/month per practice
Direct Mail: $12,000/mailing

Pediatric Dentist Advertising
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Specialists

Dental Marketing Case Study: Sleep Focus

Carolina’s Dental Sleep Center

When Carolina’s Dental Sleep Center approached us about their start-up we were excited about the opportunity to advertise their dental sleep services.

We began by doing extensive market research and learned there were numerous demographics we could target (Seniors, Adult Males, Middle Age Moms.)

We started with a branding campaign that included logo design, collateral materials, and an interactive website with a sleep study. We developed an SEO plan that helped people find the site for numerous sleeping issues.

In our six-month advertising start-up plan, we focused on the sleep test and ran ads across Google, Facebook, Instagram and Messenger.

By month three they were seeing thousands of visitors to their website, over 75 appointment requests and started to build a great referral base in their community.

What was the cost?

Website: $4000
Branding: $1500/month
Online Advertising Campaign: $2,000/month

Dental Sleep Advertising
Click for Videos
Orthodontic Marketing

Dental Marketing Case Study: Orthodontics

Gaston Orthodontics

When Gaston Orthodontics opened they wanted to become the top provider in Gastonia, NC for orthodontic procedures. We looked at the competition in the market and felt with the proper marketing campaign they could be a significant player in Ortho.

We created a marketing strategy to help them be creative in how they introduced themselves to the community. We put together online and offline cmapaigns to not only reach patients in the area but build out referrals.

We built out a responsive website and launched aggressive PPC and Facebook ad campaigns. We supplemented the online with direct mail every other month geared toward the teen demographic.

In less than three months, the practice went from getting only 50 new patient inquiries to over 200. Resulting in over 30 new patients a month!

What was the cost?

Website: $3,500
Online Marketing: $2,000/month
Direct Mail: $2750/every other month

Dental Marketing Case Study: Product Focus

Denture World

When we sat down with Dr. Merrill to do our consult we discovered the doctor primarily was interested in bringing in more denture cases.

We pulled a patient profile along with an opportunity map. We discovered her local area not only had a higher percentage of 55+ individuals but also had a high index of people not going to the dentist. This created an opportunity to advertise to those people and get them in for a check-up and a fitting for dentures.

The results were the largest they had ever seen! With an average investment of $3,000/month, they see an average of 20 new denture patients a month!

What was the cost?

Direct Mail: $3,000/month

Denture Advertising
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