Marketing Articles2019-06-18T11:55:15+00:00

Marketing Articles

Get Your New Practice Off The Ground

Ben Shaver
Dental Marketing Strategist

Dental Marketing for Start-Ups and Purchases.

Ben Shaver is a marketing advisor, strategist and dental business coach.

For the past 15 years, he has specialized in developing marketing infrastructure for start-ups, purchases, and new locations for DSOs.

His goal for each client is to turn them into referral practices that don’t depend on traditional advertising and digital marketing to bring in new patients.


Dental Marketing for Cosmetic Dentists

By |March 11th, 2017|

Cosmetic Dental Marketing requires considerable marketing expertise, partly because of the increased competition from the many cosmetic dentists and partly because you’ll need to convince potential patients who are on the fence about cosmetic procedures. How do you convince potential [...]

Google Chrome to Require SSL Certificates in 2017

By |January 3rd, 2017|

Secure (HTTPS) websites will be favored over Non-Secure (HTTP) websites. As of January 1, 2017 Google set a deadline for all Chrome users to move towards a more secure web. Please see these two articles released by Google. [...]

Determining How To Market Your Dental Practice

By |November 23rd, 2016|

One of the biggest pushbacks I get when I consult dental practices about their marketing is HOW they want to market their practice to bring in new patients. Getting a patient’s attention is hard. Getting them to act when you [...]

Does A Dentist Even Need Online Marketing?

By |July 11th, 2016|

There have been numerous articles, lectures, and sales pitches relating to online presence for dentists. It’s complicated looking at what you need for a website, search engine optimization (SEO), and online ads (PPC). The question remains is do you need [...]

Is A Website Enough For Online Dental Marketing?

By |April 19th, 2015|

Fifteen years ago your website was the only tool you needed for successful online dental marketing. The site acted as a nice supplement to your traditional marketing efforts, driving some potential patients to your practice, but traditional marketing ventures yielded the highest [...]

Choose a Dental Marketing Company that focuses beyond the Internet

By |January 30th, 2015|

Marketing is anything but guesswork. Marketing includes sharing the highlights and benefits that potential new patients will find worthwhile and beneficial. Beyond simply promoting your practice, marketing raises customer awareness of new services or changes in your practice.  Additionally, marketing [...]